Make room for the next idea

Make room for the next idea

Make room for the next idea

A question-led opening about giving an idea enough room to be tested.

Before this session

Bring one question about a piece of work you would like to make easier to discuss.

A promising idea can become difficult to discuss when the team jumps directly to a polished proposal. This opening talk considers a smaller starting point: what someone needs to understand, which assumption matters most and what a modest test might reveal. The intention is to make the next decision clearer rather than to celebrate experimentation as an abstract virtue.

The discussion distinguishes a visible outcome from an interpretation of that outcome. A test can show that a person found a route confusing without proving what every future visitor will do.

Plan your daysFri 18 Jun – Sun 20 Jun / Europe/London

Fri 18 Jun

10:00–10:50Main room

Practice / Talk

Saved sessions stay in memory for this visit; browser storage is off or unavailable. Saving or adding a calendar entry does not register attendance or reserve a place.

Create a free website with Framer, the website builder loved by startups, designers and agencies.